2011 is the year of the social media backlash. Well, apparently. Whether or not you believe this, there’s one thing that’s certainly true: this is the year when things will change for social media agencies and for brands.
Home » Articles posted by annalua
Author Archive:
11 Deadly Social Media Sins for Brands
Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks.
In the pursuit of trying to get things done, some “top” brands have made mistakes. Here are some things to avoid, with no exceptions – things that I hope are rarely repeated.
5 Proven Ways to Generate Revenue From Facebook
1. Advertising-Based E-commerce
Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform. They can create ads that take clickers straight to an ecommerce site, bypassing fan marketing entirely. The ads-direct-to-websites option is often overlooked, but can be immediately profitable. If you’re not 100% sure about committing to the time and creativity required for fan marketing, then test direct-to-site ad traffic first.
For example, Vamplets.com, which sells plush vampire baby dolls, achieved a 300% ROI on ecommerce sales in its first month of advertising directly to the ecommerce site, according to a company representative.
(more…)
Social Media Marketing in 2012
The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with stimulating, relevant content, and/or provide them with the tools necessary to meet their needs over time.
(more…)
All About Tickets for London Olympic 2012
London 2012 organisers have confirmed details of how spectators with unwanted Olympic and Paralympic tickets can resell them at face value.People are able to select which tickets they want to resell using their account on the London Organising Committee (Locog) website between 6 January and 3 February.
How do I resell unwanted tickets?
Locog’s resale system, designed in part to ensure venues are as full as possible, allows people with unwanted tickets to resell them online between 6 January and 3 February.
Cut VAT to 5% for hospitality industry
Responsible department: Her Majesty’s Treasury
The Publican’s Morning Advertiser is calling for the Government to reduce VAT to 5% for the hospitality sector. 21 countries in the EU have a lower VAT rate for the hotel sector and 13 for the overall hospitality sector. In France, tax was reduced from 19.65% to 5% and led to the creation of 21,700 jobs in the first year. A cut in VAT could help create 320,000 jobs in the post Olympic years and help save pubs, restaurants and hotels.
Increased Marketing is the Key to 2012 Success for Hotels.
The majority of hoteliers believe that the sector will realise a sustained upturn in 2012, while 82 per cent believe a hotels most important business priority over the next six months should be to step up its marketing activities.
Breakfast: Is your hotel getting it right?
Breakfast in hotels is often one of the most under-rated and overlooked meals, but if it’s done right it becomes a key driver for business and extra revenue. Take a look at how you can make the most of breakfast in your hotel.
Social Media & Facts
3 interesting facts:
- By 2012, Travel will account for 9% of the global GDP
- There are more American with a Facebook account than a passport
- Only 7% of travellers use Mobile Internet when travelling abroad
