Marketing

Archive for the ‘Marketing & Sales’ Category:

5 Proven Ways to Generate Revenue From Facebook

Published by annalua in Marketing & Sales on January 14th, 2012 | No Comments »

1. Advertising-Based E-commerce

Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform. They can create ads that take clickers straight to an ecommerce site, bypassing fan marketing entirely. The ads-direct-to-websites option is often overlooked, but can be immediately profitable. If you’re not 100% sure about committing to the time and creativity required for fan marketing, then test direct-to-site ad traffic first.

For example, Vamplets.com, which sells plush vampire baby dolls, achieved a 300% ROI on ecommerce sales in its first month of advertising directly to the ecommerce site, according to a company representative.

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Social Media Marketing in 2012

Published by annalua in Marketing & Sales on January 11th, 2012 | No Comments »

The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with stimulating, relevant content, and/or provide them with the tools necessary to meet their needs over time.
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Increased Marketing is the Key to 2012 Success for Hotels.

Published by annalua in Hospitality News, Marketing & Sales on January 9th, 2012 | No Comments »

The majority of hoteliers believe that the sector will realise a sustained upturn in 2012, while 82 per cent believe a hotels most important business priority over the next six months should be to step up its marketing activities.

Breakfast: Is your hotel getting it right?

Published by annalua in Marketing & Sales on January 8th, 2012 | No Comments »

Breakfast in hotels is often one of the most under-rated and overlooked meals, but if it’s done right it becomes a key driver for business and extra revenue. Take a look at how you can make the most of breakfast in your hotel.

UK Hotel Chains on Twitter / Aug11

Published by annalua in Hospitality News, Marketing & Sales on January 7th, 2012 | No Comments »

The top 7 UK hotel chains remain at the same position in terms of their ranking based on number of followers. It would mean they are all progressing their audience at the same audience with a clear leadership from Premier Inn. But I guess when you are the biggest hotel group in the UK, you have to be the first on Twitter as well.

The most prolific account is still from Best Loved Hotels with more than 6,200 tweets.

Bespoke is the hotel brand who follows the least people on Twitter (31 accounts in total).

Hand Picked Hotels is now 8th in position with more activity going with their account in the last 2 months. I won’t be surprised if they reach the top 5 by the end of September. You will notice there is a strong correlation between the number of followers and number of accounts the hotel brand is following.. Same for Richardson hotels.

Mint Hotels follow more people than they have followers (1,839 vs. 1,290) but there is no surprise there. The chain doesn’t engage with their audience. They just talk about them all the time. They use Twitter as another channel for their PR stories or small events happening around their hotels.

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